Most small businesses start out with big dreams, but soon realize they are in need of a logo to promote it. When this realization strikes, the first instinct is to create quick and easy company logos on a normal word document, which may be sufficient – for the time being. While it may be true that small businesses initially start out on tight budgets and therefore, no money to really invest in quality-designed logos, it is a small price to pay for the exposure your business may receive by means of a professional logo design.
The elements that create true branding
Competition between similar businesses may become extremely aggressive, so why not stand a head above the rest by looking more professional on paper? There are three main reasons why you should have a more professional logo design:
It will distinguish your business from other similar businesses;
It will increase the professionalism of a business; and
It can look amazing in various formats and fonts.
A quality-designed logo will make your business stand out
Your business is not the only one of its kind within the related industry. You will have several rival companies seeking the same clients and for this reason, your logo design should put you out there. Regardless of whether you like the design of your competitor’s logos, it is not wise to try and create a similar one by yourself. It should effectively distinguish your business by means of typography, colors and images that are poles apart from those in use by your immediate rivals. If not, your potential clients may only become confused and make use of other companies’ services rather than yours.
Branding your business with detail
Logos that have been designed by amateurs can be seen from a mile away, and the logos of small companies can more often than not be found in this group. Clip art images are chosen that bears no relation to the company or its function, or poor fonts are chosen that can hardly be read.
Often the attention to detail is all it requires creating a logo that looks professional. Once the message of professionalism is relayed by means of logos, it could potentially mean that your company will be regarded as more professional establishment.
Extending your logo design to other media
Logos can have more than one function and does not only have to appear on the company letterhead. It can be printed in color on your business cards, or appear in the telephone directory in black ink. It is displayed on internal computer screens, huge advertising signs or the doors of company vehicles. By having your logos designed professionally, the variations of your specific design can be used on almost any type of media as a skilled designer will provide a number of options for your distinguishing logo.