Chances are if you're reading this it’s probably time for a brand refresh, that is – a brand new, refreshed brand. Your brand identity is infinitely important for impulse buyer decisions and getting an easy logo update can do the trick!
1. Infinite Competition
Online marketing means that there are probably a million more competitors than there were the last time you checked. Make sure that you’re aware of who’s out there and let a refreshed brand help you stand apart.
2. Word® Art Doesn’t Cut It
DIY only goes so far and Microsoft Word Art is not impressive, nor has it ever been.
3. Graphic Design Matters
Consumers make instant decisions, often with visual aid. An updated brand identity can help provide the positive, instinctive response you are looking for.
Perhaps you've had a few logos over the years and many marketing materials that use all of those versions floating around. It's never a good idea to mix old and new marketing materials, it confuses your customer. Settle on your brand and ensure you use it consistently across all of your assets.
5. Fresh Start
If your business has undergone some important changes it's time to ditch the old brand impression and start fresh.
6. Open a New Market
If your old brand isn't working you might need to do something major to change it. Rebranding yourself can open up a new market .
7. You’re a Small Business
Small businesses need an extra edge and a spunky brand change can set you apart. Just because your small doesn't mean your brand needs to feel that way.
8. You want to Stand Out
Experiment with new colors, fonts, or a full logo switch-up and be bold in your new business direction.
9. You’re not a Pro
Don’t try to muddle through it yourself. Rebranding can be tricky, but the insight and experience from a professional graphic designer can ensure that your rebranding effort will be successful. You don't have to spend a lot these days for big pay offs.